How can I make my landscaping business more successful?
If you want to make your business more successful as a business owner, you must keep a very popular phrase at the front of your mind: “Work on your business, not in it.” Yes, you are most likely very active in your business and doing the landscaping work. However, you also need to set separate time aside to work ON your business. Your business cannot grow successfully if you aren’t putting the time and effort into growing the business as well.
Having a business plan with goals is a huge part of making your landscaping business more successful. You cannot achieve further success without having goals and a plan for reaching those goals. Once you have your business plan in place, it is time to get to work marketing your business and building your client list.
How should I market my landscaping business?
Marketing your business does not have to be a huge headache. With a few simple practices, you can be promoting your business with ease! Below you will find a few best practices to market your landscaping business that doesn’t require a marketing degree.
- Get social. How can people find your business if you are not visible the first place people look these days? Social media can seem intimidating, but a great place to start is Facebook. Facebook is a simple platform where your clients can “like” your page and leave reviews for others to see. Potential clients that are looking for a landscaper are more likely to go with someone who has good reviews they can read before contacting. Having a place where you can post pictures of your work as well as have client reviews is key.
- Create a website. A website does not have to be a huge undertaking. A simple website with pictures of your work, the area you serve, services you offer, and contact information is all you need. Having a website helps validate your professionalism and gives potential clients all the information they need to know about your business all in one place.
Which type of clients should I target?
When you are trying to grow your business, you obviously need to grow your client list. The best clients to target are referrals. Who better to target than friends and family to whom your clients refer and recommend? Asking current clients for referrals can seem scary, but it doesn’t have to be. Simply add a line to your invoices thanking your clients for their business and encouraging them to tell their friends and family about your business.
Where can I find lawn and garden equipment to grow my landscaping business?
As your landscaping business grows, so does the list of equipment that your business needs. When you are looking to expand, upgrade, or replace your landscaping equipment, Koenig Equipment has everything you need. From John Deere mowers, compact utility tractors, and attachments to Stihl products, Koenig Equipment has the equipment you want to add to your business’s fleet. Whether you know exactly what you are looking for, or need some help, the sales experts at Koenig Equipment will help ensure you are getting the right products for your business at a great price!
Customize your John Deere equipment to suit your unique needs using our Build Your Own Tool!